Archive for the ‘Disruptive Media’ Category
So It has now come, the time where we see the end station of year 2009. Has it been what we wanted? Has the expectations come through and where are we in all this?
For me personally this year has been absolutely incredible, I can’t remember any other year where so many things has happened and I have met so many new interesting, smart and fabulous people. I will not be able to mention all that has made my life so much better, but I still have to mention a couple of all.
Annika Lidne of Disruptivemedia – You’re both a great friend and the fact you gave me the chance to show my skills both as a live blogger and macro blogger during the conferences in May (2nd place in trending topics on Twitter!) and September has made a big difference in both how I look at myself and how I’m seen by other. Thanks for that Annika!
IMC Stockholm – Thanks to Lennart Svanberg, Producer, IMC och Lars Nordstrom, Chair, IMC that gave me the opportunity to cover one of the days here in Stockholm
Johan Ronnestam – You have become a good friend that I can discuss with and I treasure our meetings both at Bloggers Monday as well as the random meetups at Anglais
Brit Stakston – Brit, for your good advice to me when I was uncertain of what to do I will always be grateful. You gave a me a push in the right direction and I know this coming year will show I made the right one mostly thanks to you!
Globalpatriot aka Mark Lovett – Mark, thanks for giving me a kick in the right direction, I was looking for a possibility to make a change and here I am already doing it thanks to you! I look forward to seeing you again Mark and one day we can do another event together!
Concertsforchange – My dear and wonderful friends Renee Viterstedt and Johan Burell, we have the power in our hands to make changes and we have already shown what we’re capable of. Lets make 2010 our Big Bang year!
There are so many that I would like to say thanks too, but It would only by ‘namedropping’ and I don’t want this post to be that. For you not mentioned here, you know who you are and your in my heart all of you!
Finally – A Happy New Year till all and everyone!
Lesley Pennington, CEO twittering A personal story of @bemz
Lesley started to tell us about how her company BEMZ moved in to the social media. They have their business in designing and producing covers for IKEA sofas.
The first question is how to find costumers and then promoting the products. What we did was that we started to search for people that recommend us. That way we could establish an relationship with them. We also used the traditional SEO marketing and adding adwords. Besides that PR and online marketing. What we learned from it all is that it’s not so important that you know what you’re doing from the beginning. You can learn as you go a long. We run in to some difficulties due to the fact that our partner told us that they needed a weeks heads up before tweeting(!) So that’s one of the obstacles when working with another brand.
On our marketing department 2 of 4 uses the @bemz account together with me. I (Lesley) has also started to tweet on my own account to get more practice.
My comment:
I found this short note interesting from two perspective, first from the point how does a company start out in social media’s and secondly how do we do when we’re depending on another brand. What me and many with me wants now is to see cases where companies use social medias actively and also can show ROI from it. And I feel that this note was the closest we got.
Jyri Engström, The real time era is here, NOW WHAT?
What is happening to media now we say, but that’s the wrong question! We should instead ask: What is happening to us as people? We have entered a new era of sociality, the Snack size sociality. The information we post on various sources, It disappear very quickly, instead of 24 hour life span it now got a 24 minute life span.
What we have to remember is that We’re not tweeting for other then the ones in our time zone. Normally people don’t go back in the flow to ‘read up’ on what has happened, they read was actually happening now.
Through our mobile units we now easily gets online to check news, its always buzzing.
"The mass-starbucksization of media" and all this gives Real life consequences
How is it Governed Single Point Of Failure (SPOF)
Distributed Governance
Think about how to save all your information you have spread around the Internet, as of today there’s no way to do it.
To summarize it all:
As a web citizen, your basic right should be to:
- Host your own identity
- Log into any website with your identity and immediately see your friends
- Push your activities to your friends regardless of the service you and they choose for producing and consuming
- Participate in the same thread of comments from anywhere
- Store a record of your activities on your own server
My own thoughts:
I have recently started to collect my tweets on a weekly basis using a plugin on my Swedish blog. Because I started to realize that I didn’t have any record on what I had been talking about. Furthermore I also now see a problem with all the things I publish, the content on my blogs I can have control over but the microblog postings are out there but out of my control.
It was interesting to see and to listen to Jyri and his thoughts, and I hope I get a chance one day to sit down with him and discuss these issues and other things.
Finally, again thanks to Annika and the team at Disruptivemedia for a really interesting day!
I was invited as guestblogger at The Really Realtime Conference yesterday and this is my summary of it. Obviously I can not and will not cover everything so this is my favourite parts of it. Let me first say that I found everything interesting so if I don’t mention you in this post, you have still given me something to think about and put in my own ‘think-tank’.
First a big Thanks to Annika Lidne and her Disruptivemedia for putting together an excellent event, and to all the excellent keynote speakers gathered by Annika. I have to say that we’re lucky here in Sweden to have such a force of Nature like Annika that manages to give us conferences with such names as Brian Solis, Stowe Boyd, Jyri Engström and Chris Heuer the same year. And if you can’t attend you can still follow it through the livefeed produced by the incredible Björn Falkevik. And if you still missed you can take part of some of it on the Disruptivemedia webpage now after the conference.
Now over to the conference, and my thoughts.
Stowe Boyd, How the realtime web changes everything
Stowe started to talk about how Internet is affecting everything around us, how it will impact us now and especially in the future.Now the Internet is a static place with links but later information finding us not vice verse- He continues to compare the Internet the Chinese wall meaning the impact of is of the same magnitude for us as for the Chinese people when the wall was built.
The social tools on Internet has change forever how we act and interact with each other,and Stowe told us that he already in a post on his blog back in 1999 said the he could see this coming. “You know when you’re spot-on when people say that you’re crazy!”
The rise of the edge
With the rise of social tools like blogs, twitter etc we have started more and more to reject editorial material and relay more to our own sources. The speed is crucial, (Hudson river plane crash is used as an example again) We change our channels form general to Internet channels (Twitter, Facebook) look at the examples with the Iranian election and the Mombai bombings.
And how do we monitor all these streams? Stowe shows a screenshot of his desktop where snackr, twhirl, friendfeed and flickr is flowing. The clock on Internet has increased many times and is increasingly speeding up the pace. All this changes the way we think about the world.
Practice and failing is the way to start of. (trail and error), Loose your focus, pay attention to all everything. Be like a juggler that can to pay attention and tell a joke at the same time. And remember that to be good at something you have to spend 10000 hours take for instance a musician.
From hiding to sharing
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Chat |
Streamed |
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Tempo |
Asynchronous |
Private |
Public |
What we can see is that’s there only a positive impact from being public
Learn how to use the tools, see – use and learn at the same time
Comments in blogs are moving over to Twitter streams. Interesting for those trying to measure social buzz through "comments" and being the individual is the new group. And when we build networks we build them with people that matters to us.
Small is the new thing – shift towards Twitter
Microsyntax – Meaning is the new search – semantic web.
Flow is the new time shift – sharing time with new people we don’t share space with in real life, we share space online instead! Time is the new space, Links are the new stories – in the future the story will be the short story with all the comments links not a new article
The war on flow
I push information on to people who follow me. I can hardly read a story more the way media companies want me to, I want to create my own story, my own material.
Its going to make you stupid – multitasking will make you stupid (worse than dope??)
Business have to start to be social to survive in this new media landscape.
The web of flow -> how the realtime web changes everything. When to news pop up we have to learn we have to use it.
We have to take a lesson to how jugglers do to be able to handle all this new ways of information.
Question from the audience: What is going to happen to names & addresses?
Stowe answers: They will stay. Simple minds talk about people, average people about events and great minds about concepts!
My own points on this keynote
I have already seen a shift in my own behaviour in how I use social medias in my daily life. Last year I was using 3-4 different services and did updates in all of them. It was sometimes hard to keep track of all the conversations going on, and in December last year I made a decision that Twitter would be my main channel for updates and conversations. So when Stowe talks about jugglers I know what he’s talking about.
And I can also see the importance in how we write our messages, the syntax in how we write them. As we need a common language to decipher them, to get a better understanding. And I got really interested to follow Stowe Boyd’s work with Microsyntax, both in short messages and in short url’s.
About the Semantic web, I have already started to use other sources than search engines to search for the information I look for. I ask sometime in Twitter where do I find this and that, and most of the times I get an accurate answer in about 5 minutes (usually faster!). Or I use delicious to search for the information.