Internet Marketing Conference 2009-05-27
Part Three – Mitch Joel
Learn how to stay on top during tough times from one of the sharpest minds in the world.
Mitch Joel is President of Twist Image and was invited to the Googleplex in Mountain View, California, when Google wanted to explain online marketing to the top brands in the world (including Wal-Mart, Costco, Sears. and Sephora).
Marketing Magazine dubbed him the “Rock Star of Digital Marketing.” In 2006 he was named one of the most influential authorities on blog marketing in the world.
Mitch is a board member for the Canadian Marketing Association and speaks frequently to diverse groups such as Starbucks, Google, Unilever, Shop.org, Visa, and Microsoft. In addition he has shared the stage with the former President of the United States, Bill Clinton as Anthony Robbins and Dr. Phil.
Some SEO Trends and Tools
Optimize the site
how to make the search work
build the site form the beginning to work with SEO
Putting money into something that can changes the next day, google search algorithm
Serach result Click here – inbound links are adobe reader
Having a great keyword
Having a lot of inlinks
The link Economy
The perfect storm
2-3 mayor players Google, yahoo and ask.com
Find out who links to you, and link back to the high quality
Technocrati – blog
Delicious – Shared is better and get the best result what’s hot right now
Result google, technocrati —, delicious – user results
Google juice = Copy -links – pay
Relevance and trust
Google doesn’t care about you – If you dont show up on topp is your own fault
(photo – Ohh! Here comes another on….)
I came – I puked – I laughed
Use correct keywords
Mass of keywords
New radical one – news
Knowing your market is a key for success
look for longtail adwoords
Mitch finishes up with saying that Google profile – is a great way to promote yourself
The Key to Success in Online Marketing
Burn the old ways of thinking, the implation of old media
Reboot, start new and think in new ways
Ctrl – Alt – Del
Reality check
People are loyal to brands – our generation is the most branded generation
Platforms – did you know that 40% of all mothers in USA are on MySpace?
Globalizations is glowing
Creational aspect of the communities like FaceBook etc
65% of consumers actively seek reviews
We are starting to more relie on others than reviewers
1,5 billion ppl are online
Natural language in reviews is more interesting to us than other, negative critics can also act as attractors
Real interactions between real people
Talking about music Steve Perry (Journey) and how Journey didn’t replace him until very recently when they found an singer on YouTube that sound like him.
Terribly conversations in the old days – better now
The social Media gives an democratizing of connection
Libririans will be hired to managed to guide is through this madness
20% of all searches ahas never been done before on Google!
48% of all leasure time is spent online (ppl w broadband)
everyone is connected – connect your business
How do we marketing when we all are connected?
Gutenburg press changed the way to spread content to the world
Group expressions more than individuals
annomolies gives great learning
You’re never in control – but you can gain control
Long Tail – Chris Anderson
Your brand is not what you say – its what google say it is! – Chris Anderson
Massmedia is not the way it has always been – only been around about 80 years
You’re not visiable
Digital Darwinism
1-Think in terms of tribes
2-Everything “with” not instead of
3-Dont be fleeting – build, share and grow
4-earn the right to get your users out of lurker mood
5-Its attitudinal not generational
6-upload a video to youtube… do something now!!!
Summary
Mitch Joel is an fantastic Keynote speaker and he gave me both new ideas and new impulses, new ways of thinking and in some ways he turned my Socialmedia thinking around a bit. Like Brian Solis and Chris Heuer also did when I listened to them at the Disruptivemedia Conference. Let’s see if I can summarize it all as well as possible:
- Everything you have learned so far – Reboot and rethink!
- Build, share and grow
- You’re never in control, but you can gain it by your presence online.
