IMC 27th of may in Stockholm – Part Two – Making Social Media Profitable

May 29th, 2009 | Author: Anders

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Internet Marketing Conference 2009-05-27
Part Two – Making Social Media Profitable

Making Social Media Profitable by Susan Rice-Lincoln, Master The New Net, and Patrick Schwerdtfeger, Tactical Execution

Find out how to use key social media tools to turbo-charge and transform your business. Learn about the European and North American perspective.
Susan Rice-Lincoln is Europe’s leading social media expert and author of Mastering Web 2.0. She has over 20 years of in-depth international communications experience with companies such as Nike, Ericsson, Lego, Wrangler, Quaker Oats, and several large advertising agencies.

Patrick Schwerdtfeger, located in California, is the author of Make Yourself Useful, Marketing in the 21st Century and the founder of Tactical Execution, a company that leverages progressive marketing strategies to build credibility and exposure for its clients. His podcasts have been downloaded over 30,000 times in 27 countries, and his articles have been published on thousands of different websites.

Its a community, sharing relationships

Common platforms are FB, Linkedin

groupplatforms like Meetup and Yahoo Groups

Microblogs like Twitter FriendFeed and utterli

“I don’t have time!”

Using RSS feeds to facitlitiate

Using for example utterli to populate twitter, FB and so on

Uisng ping.fm is another way to populate channels all around.

How to be social if your not? How to make your company successful?

Corporations/Companies need to find their own humanity
Transform to corporation person
entity that listens and understands to be involved
embraces real life emotions
Identify and capture your corporation/persona
Share your essence

Who will be your corp voice??

Using the zappo example as Brian Solis did during the Disruptivemedia conference. They have 400 of their
employers answering questions on twitter.

Dare to make mistakes, have the courage to develop by making mistakes

Remember there’s a difference between generations, as an example:

Online transaction is not secure (older gen)
Offline transactions is not secure (younger gen)

Speak their language!!

Succes stories

Using Barack Obams campaign site

Blendtec – “Will it blend” on Youtube Increased the sale with 700% using that channel.

kogibbq (on twitter BBQ to go – using an moving

Adobe – Real r fake?

Buddy Media (uses linkedin and have increased its turnaround w 300% using Linkedin)

Summary and thoughts

For me being an engaged Socialmedia Person nothing was really new here, but it’s still interesting to see how to make an presentation about how to make Socialmedia profitable. As they said “Dare to make mistakes, have the courage to develop by making mistakes” is one of the keys to coming in to the new way of thinking and to be succesful. One other thing is that corporations needs to change their structures, loosen up the ridgid structures to make internal communications easier. Which then leads to an more open climate to start working with the organizations “persona”. As this is just in the beginning here in Sweden, we will see lot’s of companies trying their wings, make mistakes and try again.

Technorati Taggar: PR2.0, Internet Marketing Conference Stockholm, Socialmedia, Profitable