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	<title>Comments on: Its a scary World out there</title>
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	<link>http://sporringsocialmedia.com/its-a-scary-world-out-there/</link>
	<description>Thoughts, events and experiences in Socialmedia, Charity2.0,  branding and PR2.0</description>
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		<title>By: The importance of branding your own name</title>
		<link>http://sporringsocialmedia.com/its-a-scary-world-out-there/comment-page-1/#comment-443</link>
		<dc:creator>The importance of branding your own name</dc:creator>
		<pubDate>Wed, 17 Feb 2010 08:30:12 +0000</pubDate>
		<guid isPermaLink="false">http://sporringsocialmedia.com/its-a-scary-world-out-there/#comment-443</guid>
		<description>[...] it only has advantages for my future work and possibility to get assignments. I have already talked here about the importance of branding your person, but I will talk a bit more about this again [...]</description>
		<content:encoded><![CDATA[<p>[...] it only has advantages for my future work and possibility to get assignments. I have already talked here about the importance of branding your person, but I will talk a bit more about this again [...]</p>
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		<title>By: andysp</title>
		<link>http://sporringsocialmedia.com/its-a-scary-world-out-there/comment-page-1/#comment-487</link>
		<dc:creator>andysp</dc:creator>
		<pubDate>Sun, 06 Dec 2009 00:31:41 +0000</pubDate>
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		<description>Thanks Jon. Yes its a fact that presence at the net gives result very fast, and I hope that when my &#039;pupils&#039; read your comment they know I am right there. I have seen myself how incredible it is to just do things the right way, so I know what you are talking about.</description>
		<content:encoded><![CDATA[<p>Thanks Jon. Yes its a fact that presence at the net gives result very fast, and I hope that when my &#39;pupils&#39; read your comment they know I am right there. I have seen myself how incredible it is to just do things the right way, so I know what you are talking about.</p>
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		<title>By: andysp</title>
		<link>http://sporringsocialmedia.com/its-a-scary-world-out-there/comment-page-1/#comment-421</link>
		<dc:creator>andysp</dc:creator>
		<pubDate>Sat, 05 Dec 2009 19:31:41 +0000</pubDate>
		<guid isPermaLink="false">http://sporringsocialmedia.com/its-a-scary-world-out-there/#comment-421</guid>
		<description>Thanks Jon. Yes its a fact that presence at the net gives result very fast, and I hope that when my &#039;pupils&#039; read your comment they know I am right there. I have seen myself how incredible it is to just do things the right way, so I know what you are talking about.</description>
		<content:encoded><![CDATA[<p>Thanks Jon. Yes its a fact that presence at the net gives result very fast, and I hope that when my &#39;pupils&#39; read your comment they know I am right there. I have seen myself how incredible it is to just do things the right way, so I know what you are talking about.</p>
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		<title>By: Jon Buscall</title>
		<link>http://sporringsocialmedia.com/its-a-scary-world-out-there/comment-page-1/#comment-420</link>
		<dc:creator>Jon Buscall</dc:creator>
		<pubDate>Thu, 03 Dec 2009 21:56:56 +0000</pubDate>
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		<description>Great point, Anders. I come across a lot of managers who are worried about getting involved. But being an ostrich and sticking your head in the sand doesn&#039;t work anymore. Especially when bloggers can rank  quite high in the search engines for &quot;your&quot; keywords. &lt;br&gt;&lt;br&gt;I recently showed a CEO how easy it was to affect his brand by posting a blog post with his name in the title tag. A couple of days later it was the number one SER for his name. That made him realise that he has to start protecting his brand.</description>
		<content:encoded><![CDATA[<p>Great point, Anders. I come across a lot of managers who are worried about getting involved. But being an ostrich and sticking your head in the sand doesn&#39;t work anymore. Especially when bloggers can rank  quite high in the search engines for &#8220;your&#8221; keywords. </p>
<p>I recently showed a CEO how easy it was to affect his brand by posting a blog post with his name in the title tag. A couple of days later it was the number one SER for his name. That made him realise that he has to start protecting his brand.</p>
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