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Is (macro) blogging dead?

This is one of the more common talks this year I would say, and the reason is that people find it easier to update their liveflow on microblogs. There’s a lot that we could say about this but looking at this graph from October we can see that Twitter is flattening out compared to WordPress.
Here’s what I think about the future for blogging:

I think that blogging will go into another phase this coming year, macroblogging will still have a strong position but will maybe start to slow down a bit. News services like Posterous (What I would like to call midiblogging) will grow, the ease of setting up an account makes it effortless for everyone to start blogging. I think we will also see some blogger totally giving up platforms like wordpress, drupal, blogger etc for this format. My own plans is to continue mactoblogging here and on my Swedish blogg. But I will use my sporring.nu (My Posterous) more this coming year.

Microblogging

This year we have seen an incredible growth on Twitter and I believe Twitter is about to reach a critical mass soon or very soon. What I hope regarding Twitter is that they will use more dedicated servers so we don’t have so much fails happening. There’s a lot of people and companies starting to rely on Twitter for their communication, so it’s better they hurry up. I don’t think there will be a new service popping up this coming year that people will turn to instead of Twitter, but in the years to come there will be new and better services coming. More and more of the communication on Twitter will also move into Facebook instead, as the conversations there is easier to keep track on. We have already seen this during the second half of this year.

Finally

Blogging will not die out, but it will evolve this coming year.

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View Comments to “Thoughts for 2010 – Part two”

  • For me personally blogging is not dead. I love social networking, but my posts and messages usually get lost “in the past” whereas on blogs I can still go through all of my old posts. Many social networks don't offer the possibility to have conversations and/or comments on the posts (or it will be very messy and hard to track). I love to combine the two, blogging and microblogging. Microblogging is a great way to meet people. And I get a lot of visitors through social networks. But I still prefer the old skool blogging over microblogging on social networks, although I don't think I can live without social networking these days :P

  • From a business point of view I don't blogs going. As a consultant I tend to funnel people from my various outposts on Facebook, Twitter and, yes, even commenting on blogs back to my own blog where there are calls-to-action.

    Because this is the only site I really control myself, as opposed to social media sites, I get to run the game entirely. This makes it the most important place for me on the web. I work hard to channel people to my site because this is where I can show my skills and hopefully convince them to hire me. Thus far it's kept me in business five years. Although I've made a few deals via Twitter, I'm sure having an active blog has helped me convince them to actually hire me. So for me, blogging isn't dead. In fact, I think it's about to get even more exciting as content becomes more crucial as content farms spring up more and more in the SERPs.

  • I agree with your points Rosana, and the magnitude of ppl that says that the bog is dead hasn't really thought it through. I like to blog (hence my many blogs!) And I am also invited to guestblog now, and I hope for the future I will be invited to blog on other blogs also. A fun and interesting way to socialize in macroscale!

  • Thanks Jon! Good points as always, and I agree. For me this is my professional outpost, the place where I talk about my core subjects and discuss them. This is also the place that a lot of people that search for me online end up. So for me the blog (esp this one) is an important and effective tool to market me and my ideas!

  • I agree with your points Rosana, and the magnitude of ppl that says that the bog is dead hasn't really thought it through. I like to blog (hence my many blogs!) And I am also invited to guestblog now, and I hope for the future I will be invited to blog on other blogs also. A fun and interesting way to socialize in macroscale!

  • Thanks Jon! Good points as always, and I agree. For me this is my professional outpost, the place where I talk about my core subjects and discuss them. This is also the place that a lot of people that search for me online end up. So for me the blog (esp this one) is an important and effective tool to market me and my ideas!

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